Spotify’s Inexplicably Well-Hidden Growth Tool You Should Be Using
Want more cross-promotion, discoverability, and listener retention — without spending a dollar? There's a dead-simple tactic hiding in plain sight in your Spotify for Podcasters dashboard.
Want more cross-promotion, discoverability, and listener retention — without spending a dollar? There's a dead-simple tactic hiding in plain sight in your Spotify for Podcasters dashboard: the “In This Episode” content tag.
This underused feature lets you tag other shows, episodes, music, audiobooks, or even full playlists directly in your episode’s detail page. It’s fast, powerful, and built for exactly the kind of collaborations most of us are already doing.
Let’s break it down.
What’s “In This Episode,” Anyway?
The “In This Episode” tag is a feature inside Spotify for Podcasters that allows creators to link other media directly in the episode description view. These tags show up below the description and are fully clickable by listeners.
You can tag:
Your own podcast show
Other episodes (yours or theirs)
Guests' shows or appearances
Music or media mentioned in the episode
Collaborative content worth spotlighting
These tags not only drive attention to your work — they also signal to Spotify’s algorithm that your content is part of a larger creator network, which can boost recommendation signals.
How to Add an “In This Episode” Tag
If you’ve got a guest episode or collaboration going live, do this:
Log in to Spotify for Podcasters
Select the relevant episode
Click “Edit Details”
Scroll down to the “In This Episode” section
Click “Add a Tag”
Search and tag relevant content:
Your podcast name
Any other referenced episodes
Guest’s show, songs, or media
📌 Important: You can only do this for episodes hosted on your own Spotify for Podcasters account, so when you appear on someone else’s show, they have to do it on their end.
Sample Email: Ask Your Host to Tag You
Here’s a quick script you can use to make the ask simple and friendly - every one of these you get is a significant boost to your discoverability:
Subject: Quick Spotify Request — Tag My Show?
Hey [Host Name],
Thanks again for having me on [Show Name]! I had a blast and can’t wait to share it.
I wanted to ask if you’d be up for a quick Spotify tweak that helps us both: there’s a new(ish) feature called “In This Episode” Tags that lets you link other content like my podcast, episodes we mentioned, etc., right on the episode page.
Here’s how:
Log into Spotify for Podcasters
Select the episode we did
Click “Edit Details”
Scroll to “In This Episode”
Add tags for:
My show: [Your Show Name]
Any past episodes we referenced
Anything else we discussed
It takes less than a minute, and helps both of us get discovered more easily on the platform. Let me know if I can return the favor anytime.
Appreciate it!
[Your Name]
[Your Podcast Name]
[Linktree or Website]
Why This Matters
We talk a lot about downloads and discoverability — but small metadata wins like this are low-effort, compounding growth tools.
Using the “In This Episode” tags:
Increases listener session depth (time-on-platform)
Connects your podcast to others — even across networks
Adds context and value for listeners
Helps Spotify identify clusters of related content (a plus for surfacing and editorial opportunities)
In short? It makes your episode stickier, smarter, and more likely to convert curious listeners into long-term fans.
TL;DR
Spotify’s “In This Episode” tagging tool is free, fast, and powerful
Tag your own shows, guests, and cross-promos
When you guest on other shows, send them the quick guide or email script above
Every tag is a subtle growth nudge inside the Spotify ecosystem
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