Inside the RSS: Greg Wasserman on Hosting, Distribution, and the Tech Stack Philosophy Behind RSS.com
Greg Wasserman, the podcast industry stalwart, talked partnerships, podtech trends, and what most people get wrong about podcast distribution.
In a world where podcast platforms are trying to do everything—record, host, monetize, edit, promote, and analyze—RSS.com is staying focused. It’s a platform that believes podcasting should remain open, accessible, and powered by a great RSS feed.
To understand how RSS.com fits into the modern podcast tech stack—and why that matters—we spoke with Greg Wasserman, Head of Relationships at the company. His background spans podcasting, tech, and startups, and he’s uniquely positioned to speak to what creators actually need from a host today. Greg is ALSO just genuinely one of the coolest dudes in podcasting. He is always trying to help someone.
Editor’s Note: This interview is edited for readability focused on clarity and brevity. The interview will be released in full video form exclusively for subscribers to The Podcast Tech Stack at a later date, so sign up and stay tuned!
The RSS.com Hosting Philosophy & Ideal User
Cody: Greg, let’s start with the basics—who’s RSS.com really built for?
Greg: RSS.com is ideal for podcasters who want clarity and simplicity. You’re not hit with a bunch of upcharges or confusing tiers. We have three clear offerings: an all-in-one plan for individuals, a network plan for agencies or production houses, and even a nonprofit option. No overthinking bandwidth or file sizes. Everything is included, and the UI is built to minimize confusion. You upload, and we take care of the rest—including distribution.
Cody: Say more about that distribution angle. I didn’t realize RSS.com handled full platform submissions.
Greg: That’s one of our most underrated features. With one click, we’ll submit your show to all major platforms—including Apple, Spotify, and all those niche players like Castbox or Podchaser. Most hosts either don’t do this or try to keep you in their ecosystem. We want your show everywhere, because hyper-engaged listeners often live on those “other” platforms. That 30% of the market beyond Apple and Spotify? It matters.
Tech Stack Mindset: Open, Integrated, Flexible
“RSS feeds are your ownership layer.”
Cautions against over-relying on Spotify or YouTube’s closed systems
Podcasters need control and portability
Hosting = long-term leverage
Cody: What makes RSS.com’s tech stack positioning different from other hosting companies?
Greg: We’re not trying to be everything. Instead of bloating our platform with half-baked features, we focus on doing hosting and distribution really well. We’re also deeply relationship-driven, which is rare. That’s part of why I joined. We think about podcasters first, not shareholders. Even with new features like transcription and programmatic ads, we’re shipping only when it’s done right. Not just to keep up with competitors.
“We support integrations, not walled gardens.”
RSS.com believes in open ecosystems:
Integrate with Riverside, Descript, MowPod, Prefix Manager, Podscribe, etc.
Use RSS.com as the foundation, and plug in the rest of your stack
Anti-“walled garden” approach: no lock-in, no algorithm roulette
The Hosting Landscape
Cody: What does the future of features in podcast hosting look like?
Greg: It’s not about being a bloated “all-in-one” solution. Hosts should partner up and integrate. We look at companies like HubSpot and Salesforce—they rely on partnerships to serve their users well. So we ask: what tech stack sits on top of RSS.com? Maybe it’s Riverside for recording, Descript for editing, and Prefix Manager for monetization. Our job is to integrate well with the best-in-class tools you’re already using.
Cody: Hot takes on the platform wars? YouTube, Spotify, the walled garden debates?
Greg: I’ve lived through algorithm changes at Facebook and Google. You don’t want to build a business on someone else’s land. If you’re locked into one ecosystem—Spotify video, for example—you’re giving up reach and long-term control. That’s why we believe so strongly in open RSS distribution. Podcasters should diversify their presence and avoid putting all their audience eggs in one platform basket.
Cody: What’s one underdeveloped area of podcast hosting that you’re keeping an eye on?
Greg: Analytics. Attribution is a mess across the board, and hosts need better insight into what actually drives results. Promo codes? Often overrated. Most conversions happen through clickable links in show notes. We’re working on making analytics smarter and more actionable—but it’s tough when platforms like Apple and Spotify don’t share everything.
Cody: And what’s the most underrated tool in podcasting today?
Greg: Distribution. So many creators don’t realize their hosts might be skipping smaller platforms. You’re leaving free audience on the table. Your RSS feed should be pushing your show everywhere. If it’s not, that’s a problem.
Get to know Greg!
Cody: For anyone wanting to connect with you or explore RSS.com, where should they go?
Greg: I live on LinkedIn. And if you become a paid user on RSS.com, you’ll get access to our growing Slack community—which already has 700+ podcasters swapping insights and support. Also: if you’re switching over from another host, we’ll give you six months free.
Final Thoughts:
RSS.com’s positioning is refreshingly pragmatic. It’s not trying to be everything—but it is trying to be reliable, open, and focused on what podcasters actually need: clean hosting, wide distribution, adding monetization options due to user feedback, and a genuine support system - (Greg is a big proponent of the slack ecosystem for users of tech and he runs a great group - he deployed a similar strategy at Castmagic to great effect!). For B2B podcasters or busy teams who don’t want to mess with bloated dashboards and hidden fees, this is one host worth a hard look.
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