Does Your Podcast Need A Website? Sitting Down With PodPage's Dave Jackson and Brenden Mulligan On "Podcasting's Front Door"
Dive into the use cases for podcast websites, what Brenden Mulligan terms "podcasting's front door" with special insights from the team at PodPage.
In this edition of The Podcast Tech Stack, we spoke with podcasting legend Dave Jackson, host of School of Podcasting, and Head Of Podcasting at Podpage (and longtime educator in the space!), and Brenden Mulligan, founder of Podpage, the no-code website builder made specifically for podcasters. The two brought insight, humor, and hard-earned experience to a conversation about how the right tools—and mindset—can elevate any podcast.
They didn’t just talk about gear. They talked about workflow. Automation. SEO. Building trust. And yes, even goats in the background.
Why Every Podcast Needs a Website (And Why Podpage Built One For You)
“The most important thing for a podcast website is that it’s easy to update, looks professional, and helps convert casual listeners into subscribers.” — Brenden Mulligan
Most podcasters start by directing people to Spotify or Apple Podcasts. But Brenden noticed something missing: “There was this massive gap between publishing an episode and having a solid online presence to support it.”
That’s where Podpage comes in. You enter your RSS feed, and it builds a full-featured website—complete with episode pages, SEO, contact forms, audio players, guest profiles, and more.
Dave Jackson, who’s been helping podcasters for over two decades, uses Podpage for multiple shows and recommends it constantly. “I used to spend hours manually creating blog posts for episodes. Now Podpage pulls everything in and formats it beautifully. It’s magic.”
The Podpage-Compatible Tech Stack
Brenden and Dave agree: The best tech stack doesn’t add complexity—it removes it.
Here’s the stack they recommend around Podpage:
🎙️ Recording: SquadCast for remote interviews. “Just make it easy for your guest,” says Dave.
✂️ Editing: Hindenburg for pros, Descript for speed and transcript integration. “If you're using Descript, Podpage now supports embedding your interactive transcript right on the site,” Brenden points out.
📡 Hosting: Libsyn, Buzzsprout, Captivate, or Transistor. “Podpage is host-agnostic,” Brenden explains. “If your host provides a standard RSS feed, it works.”
📄 Transcripts: Descript, or Castmagic. Podpage can display transcripts in SEO-friendly layouts automatically.
💬 Guest Management: For podcasters who regularly interview guests, tools like Calendyze + Google Forms can help gather bios and headshots, which integrate cleanly into Podpage’s guest pages.
The takeaway: Podpage plays nicely with all the tools you’re already using, but multiplies their value by bringing everything together in one polished, listener-friendly site.
Why a Website Matters for Growth, SEO, and Listener Conversion
A podcast website isn’t just a vanity project—it’s essential for discovery.
“Apple Podcasts is great for listening, but terrible for SEO,” says Dave. “If someone Googles your episode topic, they’re not going to find you. But with Podpage, every episode gets its own optimized page with your title, description, and transcript. That changes everything.”
Key Podpage SEO Features:
Auto-generated episode pages with customizable titles and URLs
Structured data for Google indexing
Smart linking to streaming platforms
Embedded subscribe buttons with platform-specific links
Add in a custom domain, email opt-ins, and listener voicemail tools, and Podpage turns a static RSS feed into a dynamic marketing hub.
New & Noteworthy Features
Brenden shared a sneak peek at some of the most-loved new tools on the platform:
YouTube Integration: “If you’re doing video podcasts, you can now connect your YouTube channel and auto-import episodes.”
Guest Pages: Pull in bios, photos, and past appearances—great for networking and SEO.
Community Tools: Collect listener voicemails, comments, and reviews.
Dave uses these tools across multiple shows. “I can direct guests to their personal page on my site, and it’s super impressive. Makes them more likely to share it, too.”
Monetizing and Promoting with Podpage
Podpage also supports:
Donation links (Buy Me a Coffee, Patreon, etc.)
Affiliate widgets
Custom call-to-action buttons (perfect for newsletter signups, episode guides, or course sales)
Speaking of which…
Support the Show & Build Your Site
We’ve teamed up with Podpage to offer our readers a special deal. Use our exclusive affiliate link to sign up and support The Podcast Tech Stack newsletter at the same time:
👉 Sign up for Podpage here and support the show
Whether you’re launching your first podcast or finally getting your site together after 50 episodes, Podpage makes it dead simple—and beautiful.
Final Words from the Pros
“Your website is your podcast’s home base. It’s where your brand lives, where new listeners land, and where fans go deeper.” – Dave Jackson
“We’re not trying to be another all-in-one tool. Podpage is here to be the best at one thing: giving your podcast a powerful presence online.” – Brenden Mulligan
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Have questions or want to share your own setup? Hit reply—we’d love to hear what’s in your stack.